Examples on the importance of editing texts
Editing a text is key to be able to transmit in a correct way because, among other reasons, its influence on good behaviour is huge. Unconsciously what is read or heard goes into the virgin minds, therefore the review and the choice of words is crucial.
Just by being a bit more careful when choosing words, you can realise the energy and the effect they can create in all areas, the field of education included.
With the examples below, you will get the picture of how important it is to revise a text before launching it. Editing is indispensable to avoid the errors a text may have coming to light publicly.
And for the same reason, if you need a text to be translated, you should not economise in this and choose a professional translation service which is also essential to keep a good image for you and your business. Yes… everything counts, and words much more than you can imagine.
Now the examples, they are real ones from tv commercials.
Those literal translations
- In a car advert, of a certain brand, it’s said: “You can try it por 15 días”, which is a literal translation of “for 15 days”, instead of the proper translation “durante 15 días”.
Note: This translation, from the view of Spanish norm and its use, it is incorrect, and unusual for a native from Spain. It is a typical case of literal, without care, quick-made translation, used more in spoken language and kind of espanglish. You can see this in more detail if you subscribe to the Editing with Care periodical newsletter… https://www.editingwithcare.com/en/#boletin
Although languages evolve and adapt to new terms and uses, we should be mindful of the language we use. Besides, and what is more important, we should be aware of the good manners transmitted subconsciously through media, as is the case of the following advert.
Please… Thank you!
- In an advert of home alarms, the person attending the phone says kindly to the person who made the phone call, “Don’t worry, a technician is going to be sent right away to your place to install it.” and the answer is, “Ah perfect!” and hangs up… fine and … where is the “Thank you”❓😐
Commercials, since they are direct window displays, should collaborate with the good manners of the large public watching and hearing (sometimes listening) daily. Please, make it your aim not only to sell but also to cooperate with the politeness of the public.
Another example of being careless and lazy with language comes in the form of expressions I hear and read like do yoga, and I wonder, with such an ample vocabulary and richness a language has, why don’t we use a different verb than to “do”? What about practise yoga? Doesn’t it sound better and more adequate to refer to this activity?
As well as other activities which imply a practise, like practise Reiki, Judo, Taiichi, Chi kung, etc., unless the activity has its own verb, like run, or has its own expression like play tennis or basketball, etc.
It is basically a question of paying a little bit more attention, a little bit more care, because all of our acts reflect in every area of our life. No matter if you are an entrepreneur or you are a parent; either you have a job or you stay at home… your children are going to repeat what they see and hear at home, therefore make sure what they see and hear feeds them in a correct, varied and polite way.
If you are conscious of what you have just read, you will appreciate that writing is an act which implies being didactic too, therefore watch what you write, and what you say too.
And now I ask you, are you going to be more careful with your words considering their enormous influence? The difference is substantial, and the repercussion much bigger than it seems.
If you are interested in the importance of editing, here you can read the article I wrote on editing texts…
Come on, I’ll be waiting for your comments 😉